About Martin golf advisory
A More Personal Approach to the Business of Golf
Martin Golf Advisory provides personalized representation, business advisory, sponsorship guidance, and brand strategy for professional golfers.
Your Career Is bigger than your scorecard.
Many emerging professionals face an uncomfortable choice: manage every business matter themselves or sign with a large agency before they know what type of support they truly need.
Martin Golf Advisory offers another option. We provide personal, commercially informed guidance for players who value direct access, careful judgment, clear communication, and support tailored to their individual needs.
Every player deserves an advisor who puts their career first.
The Founder
Golf Experience. Commercial Judgment. Personal Commitment.
I’m Cody Martin, founder of Martin Golf Advisory. I created the firm to combine my experience in commercial agreements, negotiations, strategic partnerships, and golf operations with a longstanding commitment to the game. My background includes advising business teams on complex commercial matters and working at world-class golf facilities and professional tournaments. I have supported professional golfers and golf operations both inside the ropes as a Tour caddie and behind the scenes in tournament and facility operations. Those perspectives have helped me understand the professional, commercial, and personal considerations that shape a player’s career. I earned my Juris Doctor from New England Law | Boston. Through Martin Golf Advisory, I provide business and career advisory services tailored to professional golfers.
Our Experience
Commercial Agreement Support
Business-side experience supporting the review, structuring, negotiation, and management of commercial agreements and related business relationships.
Strategic Partnerships
Experience developing and supporting partnerships that involve multiple stakeholders, competing priorities, commercial risk, and long-term relationship considerations.
Golf Operations
Experience in world-class golf facilities and professional tournament environments, including direct exposure to Tour player needs and golf-industry operations.
Player Advocacy
A player-first approach to evaluating opportunities, protecting long-term interests, coordinating with key advisors, and helping players make informed business and career decisions.
Representation Should Feel Like a Relationship
Listen before recommending.
Explain the reasoning behind advice.
Protect the player's time and reputation.
Never manufacture urgency to force a decision.
Evaluate the entire opportunity, not only the compensation.
Coordinate with specialists when the situation requires them.
Be honest when an opportunity is not in the player's best interest.
Maintain a client roster small enough to provide meaningful attention.
A Note From our founder
Professional golf can become complicated quickly. A player may be focused on qualifying, competing, traveling, and improving while simultaneously being asked to evaluate agreements, sponsors, appearances, equipment relationships, financial decisions, and long-term career opportunities.
My goal is to make those decisions more manageable. Martin Golf Advisory is built around direct communication, careful preparation, and a genuine commitment to helping each player evaluate decisions that fit their career.
Core Values
Integrity
We provide candid, objective advice, even when it is not the easiest answer. Trust is earned through honesty, consistency, and sound judgment.
Discretion
Player relationships, private conversations, and business matters are handled with professionalism and strict confidentiality.
Diligence
We prepare thoroughly, communicate clearly, track obligations carefully, and follow through on every commitment. Players should never have to wonder whether something has been handled.
Independence
The player's interests come first. Our firm is guided by what best supports the player's career, business objectives, and long-term future - not by outside pressure or competing interests.
Let's Talk.
Tell us where you are, what you’re working toward, and where you need support. We’ll listen carefully, ask the right questions, and be candid about whether Martin Golf Advisory is the right fit.